Our quest started with the search for sustainably and ethically sourced natural sugar replacements to improve the lives of millions of people across the world. We wanted the purest, most naked product, nothing added and nothing artificial. This was the spark that lit the fire, we found more scientific evidence supporting the health benefits of other superfoods and now we continue to research and visit the local communities that nurture these foods. We now work closely with farmers and local communities worldwide to ensure our product ranges are of unrivalled quality, soil association organic certified and 100% natural.