The Blue Planet Effect


Environmental issues moved from a niche interest to global concern following the release of Sir David Attenborough’s Blue Planet II documentary back in 2017. With the recent release of his latest masterpiece ‘Our Planet’, we’re here to explore what progress we’ve made to reduce our environmental impact and strive for sustainability – and what we can continue to do in future to further protect our precious planet.

How Did We Get Here?!

The issue of sustainability seemed to spring out of nowhere in the past decade or so. It seems nobody realised the scale of the damage humans were causing the planet, until it was too late. For the vast majority of people, witnessing the devastating scenes of landfill landscapes, destroyed habitats and oceans swimming in plastic was a startling revelation first seen on TV.
Trouble is, by the time experts started to delve into the problem of environmental issues, the damage was already done. And by the time we started to implement solutions for sustainability, even more damage was done. Throw in an exponentially increasing population and we have a real challenge on our hands to turn things around!

The Problem with Plastic
The release of Blue Planet II sparked conversation and shock with scenes showing the suffering of ocean wildlife due to the sheer amount of plastic packaging that’s ended up in the sea. A worrying amount of plastic can’t be recycled, is dumped on landfill and eventually moved into the ocean to free up more land. There’s no denying the scale of the problem:

• 8 million tons of plastic is dumped into our oceans every year
• The World doubles its plastic production every decade – to keep up with an ever-
growing population
• 80% of plastic in the ocean originates from land – mostly plastic bottles and carrier bags that haven’t been recycled
• The United Nations predicts that by the year 2050 there will be as much plastic in
the ocean as there is fish
It may seem like a desperate situation, and in part it is! But having the knowledge of these statistics gives experts the motivation and justification to invest their time and money into protecting the planet from further damage.

Moving Forward

Global businesses are doing their bit to prioritise sustainability and reduce their waste output. In recent years we’ve seen plastic straws replaced with paper counterparts, carrier bag use curtailed, plastic bottles replaced with reusable drinks containers and the introduction of carbon neutral electric vehicles. Tackling the issue with major manufacturers will have the biggest impact, but what can we do as individuals to have a lighter environmental footprint?

• Reduce Meat Consumption – The meat industry is dependent on a huge amount of land and natural resources, whilst producing harmful waste products and toxic gases – choosing more plant-based foods can reduce the impact
• Travel Wisely – Opt for travelling on -foot for shorter journeys and take the train over the plane where possible
• Be a Conscious Consumer – Invest in brands and products that champion themselves as being eco-friendly
• Recycle, Reuse and Re-love – Reuse glass bottles and jars and be sure to take the time to sort through and recycle packaging where possible, if you can’t recycle something – see if you can give it a new life as something else!

A Marathon Challenge!

It’s just days until the London Marathon starting gun fires and for the 40,000 runners participating it’s sure to be the challenge of a lifetime! But the bigger challenge we all face is doing our best to make sure we can enjoy life to the full whilst having minimal negative impact on the planet.
Mass sporting events like the marathon have the potential to leave a path of damage and waste in the aftermath. On the other hand, it’s an opportunity to show just how we can adapt to live a life that’s both sustainable and exhilarating!
London Marathon Events have developed some truly innovative initiatives to make this year’s London Marathon the most sustainable ever.
If you’re heading to the start line this Sunday, here’s some sustainable solutions you can expect to find in the name of protecting our planet!

 700 runners will trial new bottle belts made from 90 per cent recycled materials
 Isotonic drinks will be provided in more than 30,000 edible Ooho seaweed capsules at the Lucozade Sport station at Mile 23
 Use of compostable cups rather than bottles, cups will be collected and composted after the race
 All clothes discarded at the start will be collected and sent for reuse or recycling
 All plastic bottles used will be 100 per cent recyclable
 Recovery bags given to runners at the finish will be made from 90 per cent recycled plastic

If you’re running the London Marathon this weekend, knowing that you’re part of a sustainable movement in the sporting industry should make you as proud as crossing that finishing line!
Good luck from all of us at NKD Living, and remember – our entire range is designed to optimise your nutritional status and promote overall health and wellbeing, should you decide to challenge your personal best next year! 

#NKDpackaging

At NKD living we use only 100% recyclable packaging across our entire range. We don’t use any unnecessary outer-packaging that would make our packaging more aesthetically pleasing at the cost of creating waste. We are also trialling two types of 100% plant-based packaging – both are biodegradable, compostable and entirely recyclable. It’s our way of ensuring we are as environmentally sustainable as can be

Author: Stephanie Masterman @Nutrinoggin


References:
• https://www.virginmoneylondonmarathon.com/en-gb/news-media/latest-news/item/london-marathon-events-aims-to-become-world-leader-in-sustainable-mass-participation-events/
• Forster, K. (2018). The growing threat from plastic pollution to human health. [online] The Independent. Available at: https://www.independent.co.uk/environment/microplastics-
microbeads-ocean-sea-serious-health-risks-united-nations-warns-a7041036.html [Accessed 5 Apr. 2018].
• Greenpeace USA. (2018). Preventing Ocean Pollution. [online] Available at:
https://www.greenpeace.org/usa/oceans/preventing-pollution/ [Accessed 6 Apr. 2018].
• Morishima, R. (2012). Gap opening beyond dead zones by photoevaporation. Monthly Notices of the Royal Astronomical Society, 420(4), pp.2851-2858.
• Haward, M. (2018). Plastic pollution of the world’s seas and oceans as a contemporary challenge in ocean governance. Nature Communications, 9(1).

Leave a comment